How Jungle Lodges Captured 3,300+ Leads in 3 Months with AI
Real case study: Karnataka's premier eco-tourism enterprise deployed AI chatbots to capture after-hours leads and achieve 99%+ accuracy.
How Jungle Lodges Captured 3,300+ Leads in 3 Months with AI
Jungle Lodges & Resorts (JLR) is Karnataka's premier eco-tourism enterprise, operating wildlife resorts across the state's most pristine forests. When they deployed Hyperleap AI's chatbot, the results exceeded all expectations.
This case study shares the key learnings from JLR's initial deployment—including the surprising discovery that a significant portion of their potential guests were reaching out after business hours.
3,300+
Leads in 3 Months
99%+
Response Accuracy
100%
Uptime
35%
After-Hours Traffic
About Jungle Lodges & Resorts
Organization: Karnataka Jungle Lodges & Resorts Ltd. Type: Government of Karnataka Tourism Enterprise Challenge: Capturing leads 24/7 across a complex, multi-property portfolio
JLR manages some of India's most sought-after wildlife destinations. Their website receives significant traffic from wildlife enthusiasts, nature lovers, and corporate groups planning retreats.
The Challenge
Before implementing AI, JLR faced several operational hurdles:
- After-Hours Lead Loss: With properties catering to international travelers and urban professionals, inquiries came at all hours. Staff availability was limited to business hours, meaning potential guests waited—or left for competitors.
- Complex Multi-Property Information: Each JLR property has unique room types, wildlife viewing opportunities, and seasonal availability. Providing accurate information across the portfolio was a challenge.
- High-Volume Inquiry Management: Peak season volumes often overwhelmed the team, affecting response times and quality.
The Key Insight
Before AI, JLR had no way to know how many potential guests they were losing after hours. The chatbot revealed that 35% of all inquiries came outside business hours—leads that were previously unattended.
The Solution
JLR deployed Hyperleap AI's chatbot with a sophisticated knowledge base covering brand policies, property-specific details, seasonal information, and packages. The system was configured for:
- Multi-language support (English, Hindi, Kannada)
- Instant responses (Under 30 seconds)
- Automatic lead capture
- Intelligent escalation routing
Results Overview
Over the initial 3-month rollout period, the AI chatbot consistent captured over 1,000 leads per month. The system demonstrated:
- High Lead Volume: Over 3,300 genuine leads captured in just 90 days.
- Strong Conversion: Hundreds of conversations converted into bookings.
- Near-Perfect Accuracy: The AI maintained 99% accuracy, building trust with users.
- After-Hours Impact: Consistently, 35% of all traffic arrived outside business hours, effectively expanding the business day to 24 hours.
Immediate Impact
In the first month alone, JLR captured over 100 confirmed bookings directly attributable to chatbot-assisted conversations—a clear ROI signal from day one.
Key Insights
1. The 35% After-Hours Opportunity
Perhaps the most valuable discovery was that more than a third of potential guests reach out after business hours. Without 24/7 AI, these leads would wait hours for a response or book elsewhere. AI kept these guests engaged instantly.
2. Conversation Depth
Guests engaged in detailed conversations (often 10+ messages), proving that AI can handle complex, multi-step inquiries successfully. Rich conversations built trust and moved guests toward booking.
3. Immediate User Adoption
The vast majority of visitors engaged with the chatbot immediately upon loading. This confirms that AI chat is now an expected feature for modern travel websites.
ROI Analysis
The deployment delivered immediate value by capturing leads that were previously lost working hours.
Direct Value:
- 3,300+ leads captured
- 200+ influenced bookings
- ₹30 Lakh+ estimated revenue impact
Indirect Value:
- Staff efficiency: Reservation team focused on high-value activities rather than repetitive FAQs
- 24/7 coverage: No additional staffing costs for night shifts
- Customer experience: Instant responses improved satisfaction scores
Lessons Learned
- Start with Website: Website deployment proved value before adding channels like WhatsApp.
- Accuracy Over Speed: High accuracy built trust, which was critical for booking conversions.
- Monitor After-Hours: This revealed a massive, previously hidden opportunity.
- Continuous Iteration: Regular updates to the knowledge base drove accuracy gains.
The Bottom Line
Jungle Lodges' deployment proves that AI chatbots deliver measurable ROI immediately. The discovery of the after-hours lead volume alone justified the investment—these were leads that would have been lost entirely without 24/7 AI coverage.
Applying This to Your Business
If you manage multiple properties, have significant website traffic, or struggle with after-hours inquiries, an AI chatbot can likely deliver similar results.
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