Question 1

What are BOFU keywords?

Accepted Answer

BOFU (Bottom of Funnel) keywords are search terms that indicate high purchase intent. They include patterns like "[product] pricing", "[product] vs [competitor]", "[product] reviews", "buy [product]", and "[product] alternative". Users searching these terms are close to making a decision.

Question 2

Why target bottom-of-funnel keywords?

Accepted Answer

BOFU keywords convert at much higher rates than informational keywords because searchers have already done their research and are ready to buy. While they have lower search volume, they deliver higher ROI and shorter sales cycles.

Question 3

What are common BOFU keyword patterns?

Accepted Answer

Common BOFU patterns include: "[product] vs [competitor]", "[product] pricing/cost", "[product] review", "best [category] for [use case]", "[product] alternative", "[product] discount/coupon", and "buy [product] online".

Question 4

How do I create content for BOFU keywords?

Accepted Answer

Create comparison pages for "vs" keywords, pricing pages for cost queries, case studies for review searches, and landing pages for "buy" queries. Include CTAs, social proof, and clear value propositions. Address objections and make the next step obvious.

BOFU Keyword Finder

What are BOFU Keywords?

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