Instagram Messaging API

AI front desk for Instagram

Answer questions about your products and services in Instagram DMs. Collect contact details and book appointments in the DM, even while your team is busy.

Meta Technology Provider
No coding required
An Instagram DM conversation with a sample home-services business: a customer asks whether their ZIP code is in the service area because their AC stopped cooling, the AI confirms it is and asks a follow-up question, then offers two visit times for tomorrow
Sample conversation in Instagram DM. The AI answers from your business information and lists open times in the reply.
Meta Technology Provider
and Business Partner — verified by Meta
Official Instagram API
No third-party relay in the middle
One AI reply = one response
No model-credit math
From $40/mo
See pricing — 7-day free trial

Features

Instagram Automation Features

Let customers ask questions and get help directly in Instagram DMs.

Instant DM Responses

Reply to Instagram DMs in seconds, not hours. Never leave a follower waiting.

Ask what customers need

Ask customers about their needs so your team can follow up.

Lead Capture

Ask for the contact details your team needs.

Rich Cards & Carousels

When the AI shares your photos, documents, links, videos, or booking link, each arrives as a card — title, thumbnail, and a tappable button. Multiple cards appear as a swipeable carousel right inside Instagram DM.

Help from your team

When customers need personal assistance, the AI provides your team's contact information.

Setup

How to Connect Instagram

Get your AI agent live on Instagram in 5 steps

The Connect Instagram card in Hyperleap AI: sign in with Meta and pick your account, to read and reply to Instagram DMs from your Instagram professional account, with auto-reply you can turn on or off, a Continue with Meta button, and a note that it covers direct messages only
Connecting Instagram: sign in with Meta, choose your account, go live. Direct messages only.
  1. 1

    Create Your AI Agent

    Sign up for Hyperleap and create your AI agent. Train it with your brand voice, FAQs, product catalog, and common customer questions.

  2. 2

    Switch to Business/Creator Account

    Make sure your Instagram account is set to Business or Creator. Go to Settings > Account > Switch to Professional Account.

  3. 3

    Connect to Facebook Page

    Your Instagram Business account must be connected to a Facebook Page. This is required by Meta for API access.

  4. 4

    Authorize Hyperleap

    From the Channels section in Hyperleap, click "Connect Instagram". Log in with Facebook and grant messaging permissions.

  5. 5

    Configure & Go Live

    Set up your welcome message, response triggers, and automation rules. Test with a few DMs, then enable full automation.

See the full step-by-step setup guide with screenshots

Before you start

Requirements

What you need before connecting Instagram

You'll Need:

Instagram Business or Creator account
A connected Facebook Page
Admin access to the Facebook Page
A Hyperleap account with an active AI agent

Good to Know:

Personal accounts cannot use the Messaging API
Use a Business or Creator account
Some features may require Instagram app approval
Messaging follows Meta’s limits

By industry

Industry Use Cases

See how different industries use Instagram AI

Real Estate

Property questions, buyer preferences, and viewing links

E-commerce

Product questions, size guides, shipping and returns policies

Coaches & Consultants

Program questions and discovery-call booking

Restaurants

Menu questions, event details, and reservation links

Fitness & Wellness

Class schedules, membership questions, and booking links

Beauty & Salon

Service prices, example photos, and appointment links

Frequently Asked Questions

Everything you need to know

Does it use the official Instagram API?

Hyperleap AI uses the official Instagram Messaging API. Your account and messages still need to follow Meta’s rules.

Can it book appointments in Instagram DMs?

Yes, with Calendly or Cal.com. The agent checks your live availability, lists the open times in its reply, and books the one the customer picks, then confirms the booked time in the chat. The customer gets the calendar invite by email. In-chat booking with Calendly needs Calendly Standard or higher; Cal.com works with cal.com-hosted event links. It creates new bookings only, so customers cancel or reschedule from their confirmation email. With any other scheduling tool, the agent shares your booking link.

Can I take over the conversation?

Yes. From the Hyperleap leads page, you can view conversations and pause automation. Then you can reply directly from Instagram DMs.

How does the handover to human work?

When a customer needs human assistance, the AI can provide your team's contact information such as a phone number or email address so they can reach out directly.

Do I need a minimum number of followers?

Technically no, but Instagram's API works best with Professional (Business or Creator) accounts. There are no follower limits for Business accounts.

Still have questions?

Contact our support team

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Answer customer questions in Instagram DMs, 24/7.

Explore Hyperleap AI

An AI front desk that answers customer questions, collects contact details, and books appointments on your website and messaging channels.