Connect Instagram Business

Connect your Instagram Business account to Hyperleap AI and automate your Instagram Direct Message responses with your chatbot.

Instagram is a key platform for customer engagement, especially for visual brands and e-commerce businesses. Connecting your Instagram Business account to Hyperleap lets your AI chatbot automatically handle Direct Messages — answering questions, providing product information, and supporting customers instantly.

Video Tutorial

Watch this step-by-step walkthrough of connecting Instagram DMs to Hyperleap AI.

Requirements

Before you begin, make sure you have:

  • An Instagram Business or Creator account
  • A connected Facebook Page (Instagram Business accounts must be linked to a Facebook Page)
  • Admin access to the connected Facebook Page
  • A Hyperleap account with an active chatbot

Step-by-Step Guide

Step 1: Go to Channels Integration

From your chatbot editor, click "Integrate" in the header and select"Channels Integration" from the dropdown menu.

Integrate dropdown menu showing Channels Integration option
Access Channels Integration from the Integrate dropdown

Step 2: Click Add New Channel

On the Communication Channels page, click the "+ Add New Channel" button.

Communication Channels page with Add New Channel button
Click Add New Channel to begin connecting a platform

Step 3: Select Instagram Business

From the channel options, select "Instagram Business".

Channel selection options showing WhatsApp Business, Instagram, and Facebook
Select Instagram Business from the available channels

Step 4: Start Instagram Connection

You'll see the Instagram connection introduction screen. Click "Connect" to begin the authorization flow.

Instagram connection introduction screen with Connect button
Click Connect to begin the Instagram Business setup

Step 5: Authorize Hyperleap

A Meta popup will appear asking you to authorize Hyperleap to access your Instagram account. Review the permissions and click "Allow".

Instagram authorization screen requesting access permissions
Authorize Hyperleap to access your Instagram Business account

Step 6: Grant Sharing Permission

Confirm the sharing permissions so Hyperleap can read and respond to your Instagram Direct Messages.

Sharing permission confirmation screen for Instagram
Grant sharing permissions for Instagram DM access

Step 7: Connection Success

You'll see a success message confirming that your Instagram Business account is now connected. Your chatbot is ready to receive and respond to Instagram Direct Messages.

Instagram Business connection success screen
Instagram Business is now connected to your Hyperleap chatbot

Step 8: Assign a Chatbot

After your channel is connected, you need to assign a chatbot to handle incoming messages. On the Communication Channels page, click the settings (gear) icon on your newly connected channel card to open Channel Configuration.

In the configuration panel:

  1. Select a chatbot from the "Associate a Chatbot" dropdown and click "Associate"
  2. Enable Auto Responses to let the chatbot automatically respond to messages
  3. Click "Save Configuration" to apply
Channel Configuration panel showing Associate a Chatbot dropdown and Auto Responses toggle
Assign a chatbot and enable auto responses in Channel Configuration

Learn More

Learn more about Instagram AI chatbot features on our Instagram channel page.