How do I pick which content ideas to actually pursue?

Score each idea against three filters: (1) does it match my audience's real pain points, (2) can I add a unique angle no competitor has, (3) does it map to a funnel stage I need to fill. Pick the highest-scoring 3-5 per quarter, not 20.

Should I produce all formats?

No. Pick 1-2 formats you can do consistently. Most teams overcommit and then publish nothing. Daily LinkedIn + weekly blog beats sporadic content across 5 channels.

How fresh do content ideas need to be?

Evergreen ideas compound. Topical / news-based ideas spike then die. Aim for 70% evergreen, 30% topical — the topical pieces drive short-term traffic and social shares; evergreen drives long-term SEO.

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AI Content Idea Generator

Get 5-25 specific content ideas with format, angle, hook, and effort estimate

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Format

Goal

How many: 12

From idea to published content

Pick 3-5 ideas — not all of them.
For blog ideas, generate a content brief for each.
For social ideas, draft with the social media generator.
Schedule against your editorial calendar — don't publish all at once.

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Content Brief Generator

Social Media AI Generator

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