What makes a good CTA?

Action verb first, specific outcome second. "Get the free guide" beats "Submit". Keep it short — 2-5 words for buttons.

Should every button say "Click here"?

No — "Click here" wastes the most valuable real estate on your page. Describe the value: "Start free trial", "Book a demo", "Download the report".

How many CTAs should a landing page have?

One primary CTA repeated 2-3 times down the page. Multiple competing CTAs reduce conversion. Pick the most important action and reinforce it.

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How many: 8

Why CTAs make or break conversion

Verb-led. Start with action: Get, Start, Try, Book, See, Discover, Save.
Outcome over feature. “Cut support costs” beats “Try our chatbot”.
One per page. Multiple competing CTAs reduce conversion. Repeat the same one.
Match the funnel. Top of funnel: low friction (“Read the guide”). Bottom: high commit (“Book demo”).

For full ad copy, see Ad Copy AI.

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