SEO Permalink Generator

• Short and descriptive. 3-5 meaningful words. /best-ai-chatbots beats /the-7-best-ai-chatbots-for-small-businesses-in-2026.
• Contains the primary keyword. Helps both Google and humans understand the page.
• Hyphens, not underscores. Google treats hyphens as word separators.
• Lowercase only. Prevents duplicate URLs (servers may treat upper/lower differently).
• No dates for evergreen. Dated URLs (/2024/best-tools) age badly. Use dates only for news.
• No stop words when avoidable. “the”, “a”, “of” add length without value.
• No special characters. Stick to ASCII — accented characters get URL-encoded into ugly %xx sequences.

Changing a permalink on a published page can hurt SEO if you don't add a 301 redirect from the old URL. Rules of thumb:

• Don't change permalinks just to optimize them. The old URL has accumulated backlinks and history.
• Do change if the URL is misleading. A page about “chatbots for healthcare” with slug /random-thoughts-2019 deserves a fresh slug.
• Always 301-redirect the old URL. Set up the redirect before publishing the change.

For checking how URLs render in search, use meta tag analyzer.