Word Counter
Count words, characters, sentences, paragraphs, and reading time — instantly, in your browser
Free tool by Hyperleap AI — AI customer service chatbots for small businesses.
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How long should a blog post be?
SEO research consistently shows longer content ranks higher — but only when the depth matches search intent. Here's a rough guide:
- News / quick update: 500-800 words
- Standard blog post: 1,200-1,800 words
- SEO-optimized post: 1,800-2,500 words
- Pillar / cornerstone content: 3,000-4,500 words
- Definitive guide: 5,000+ words
The reading time stat helps you calibrate: a 7-minute read (about 1,600 words) is the average length of a top-performing Medium article.
Word count limits across platforms
- Tweet (X): 280 characters (≈ 50 words)
- LinkedIn post: 3,000 characters (≈ 500 words)
- Instagram caption: 2,200 characters (≈ 350 words)
- Meta description: 155-160 characters (≈ 25 words)
- Email subject line: 40-50 characters (≈ 7 words)
- YouTube title: 100 characters (≈ 15 words)
For per-platform character limits, use the character count checker.
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